First food – then Uber Eats. That was the motto we turned into an unmissable out-of-home highlight in Berlin’s Kreuzberg district.

For the very first time, we used our unique wall between Lausitzer Platz and Kottbusser Tor — and filled it with a mural that truly stood out. Three artists and around 150 spray cans transformed the façade into a vibrant canvas within a week.

But we didn’t stop there: two 3D paper bags and a 3D lamp were added to give the artwork extra depth. With backlighting at night, they became a real eye-catcher.

The production of the 3D elements took just under two weeks, while installation on the wall was finished in less than one. The result: a showcase that wasn’t just big in scale, but big in idea. Special appearances by David Hasselhoff and Nura added even more recognition value.

What started as a hand-painted mural with 3D add-ons turned into a full-on urban experience — perfectly matching the claim: First food – then Uber Eats.