Turn up the summer! That’s exactly what we brought to life in the heart of Hamburg’s nightlife hotspot Schulterblatt — with a Special Ads mural for Langnese that’s as dynamic as summer itself.

In just ten days, four artists with 80 spray cans — supported by four technicians — transformed the façade into a vibrant, colorful piece of summer art. The highlight: three moving design elements, equipped with custom-built kinetic applications. This one-of-a-kind technical feature alone required around three weeks of development. Combined with LED-lit brand logos and the campaign claim, the mural became true next-level outdoor advertising.

The reaction was instant: countless passers-by stopped to capture the movement — in photos and videos alike. The mural wasn’t just a visual highlight, but also a content magnet.

And because summer means selfies, we extended the artwork to a garage door at the same location — the perfect backdrop for spontaneous photos and influencer content.

Right in the middle of cafés, bars, and restaurants, this project became a refreshing highlight on hot days — and a strong example of how brand, technology, and creativity can come together when the message is: Turn up the summer!