Right in the middle of the EURO summer, we brought a large-scale Basic Ads mural to life for Amazon Prime Video in Hamburg’s Schanzenviertel. The design featured hand-painted scenes from today’s most popular series and movies.

In just one week, five artists transformed a façade into a high-impact canvas using around 200 spray cans.

Placed directly by the public viewing zone at Tim Mälzer’s “Bullerei,” the mural became a real eye-catcher for football fans, passers-by, and locals — putting the brand right at the heart of the action.

Hand-painted murals create a sense of closeness and authenticity. They stop people in their tracks, invite photos, and generate organic reach both on- and offline. This project shows how entertainment brands can use OOH in the right context to grab maximum attention while leaving a lasting visual impression.