GOD OF WAR MURAL

PLAYSTATION (PS5)

ICY WORLDS

Our attention-grabbing mural for our client, Playstation, became the highlight in Hamburg's Schanze.

Using innovative techniques, we created a breathtaking mural for the Playstation game, God of War Ragnarök.

We attached approximately 100 square meters of plexiglass with an ice texture to the facade and emphasized the icy edges of the image motif with LED stripes. The unique implementation was rounded off with partial video mapping and the ice fog machine. This gave life to the icy landscape.

The special ad was placed in the heart of Hamburg's trendiest scene location, the 'Schanze.' It's a hotspot for young trendsetters, gamers, and enthusiasts.

Keyfacts

November 2022

Hamburg - Schanzenviertel


  • approx. 350 spray cans

  • 48 LED lightboxes

  • Over 1 km of wiring

  • Special tracking camera

  • Average viewing duration of 10 seconds

  • 8 weeks of planning and preparation

  • A total of 14 days for implementation

ICY WORLDS